Gianpaolo Basile

Destination Management, Economia e Management dell'Innovazione, Gestione e Innovazione d'Impresa, Marketing per la Gastronomia

Delegato dal Rettore alla Terza Missione

https://www.unimercatorum.iris.cineca.it/cris/rp/rp00187

1.         Tani, M., Basile, G., Nevi, G., Muto, V. (2025), A Bibliometric Analysis to Study the Evolution of Artificial Intelligence in Business Ethics, Business Ethics, the Environment & Responsibility DOI: 10.1111/beer.12797

2.         Nevi, G., Basile, G., Kaufmann, H. R., & Fotouhi Ardakani, M. (2025). B2B sustainable ecosystems as support the “three-legged stool” in emerging countries: SMEs’ stakeholder relations in Ardakan (Iran). Kybernetes.

3.         Basile, G., Tani, M., Nevi, G. (2025), Firm Socialisation: Ambidexterity or New Business Paradigm?, Sinergie, (in stampa)

4.         Esposito De Falco, S., Tani, M., Basile, G., Ferri, M.A. (2025), A new role for Social Finance in the social open innovation trend, a cura di Gangi, F., Previati, D.A. and Sfezgrand, F., Sustainable finance and society Grand Challenges of the new millennium, Routlage – Taylor and Francis, (in stampa)

5.         Basile, G. and Tani, M. (2025), Great Challenge: Open Innovation, Stakeholder Capitalism e cambiamenti nei modelli d’impresa, in AA.VV. Gli studi di innovazione in Italia, Giappichelli (in stampa)

6.         Basile, G; Vrontis, D.; Chatterjee, S.; Bianco, R. (2024), Examining the Impact of Crowdsourcing and Open Innovation from the Emerging Country Perspective, Management Decision, DOI: 10.1108/MD-02-2024-0341.

7.         Basile, G. Tani, M. (2024), Il ruolo della Sostenibilità e della Community nei nuovi modelli di Ecosistema Innovativo, Cedam, Padova

8.         Tani, M., Basile, G., Troisi, C. (2024), Ethical Consumer Behavior: A Systematic Review Shown by the “Risacca” Case Study. in The Palgrave Handbook of Consumerism Issues in the Apparel Industry. DOI: 10.1007/978-3-031-59952-1

9.         Morea, D., Tani, M., Mazzitelli, A., Basile, G. (2024), New business model and local governance in supporting social and environmental solutions: A social network analysis to evaluate the Italian local action group’s “Terra è Vita, Socio-Economic Planning Sciences, vol.94; doi: https://doi.org/10.1016/j.seps.2024.101945 Fascia A; ABS: 2

10.       Basile, G., Tani, M. Ferri, M.A., (2024), “The host-guest relationship role in a sustainable tourism model in marginal areas: The case study of Calitri (Italy)” chapter in Buhalis, and Vrontis, D. “Global Challenges and Uncertainty in Tourism and Hospitality: Strategies for Resilience and Adaptation” book series “Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science”, Palgrave Macmillan, (ongoing)

11.       De Falco, S. E., Montera, R., Leo, S., Laviola, F., Vito, P., Sardanelli, D., Basile, G., Nevi, G. & Alaia, R. (2024). Trends and patterns in ESG research: A bibliometric odyssey and research agenda. Corporate Social Responsibility and Environmental Management, pp.1-21. https://doi.org/10.1002/csr.2744 Fascia A; ABS: 1

12.       Vrontis, D., Sheshadri Chatterjee, Ranjan Chaudhuri, BASILE G (2023). Examining the role of knowledge sharing among stakeholders and firm innovation performance: Moderating role of technology usage. BUSINESS ETHICS, THE ENVIRONMENT & RESPONSIBILITY, ISSN: 2694-6424, doi: 10.1111/beer.12575 Fascia A: ABS: 2

13.       Basile G, Esposito De Falco, S., Mirone, F. and Bianco, R. (2022). Ecosystem logic: from the localization model to the motivated-based one. In: boosting knowledge and trust for a sustainable business. Milano - Università Bocconi, June 30th and July 1st, 2022

14.       Tani, M., Mazzitelli, A., BASILE G (2022). CLLD implementation for sustainable development. A social network analysis on an Italia Local Action Group: Terra è Vita . In: Sustainable Business Concepts and Practices. Palermo (Italy), 21-23 September 2022

15.       Morea, D., Mazzitelli, A., Bonacci, I, BASILE G (2023). Smart working as an organizational process or as a social change? An Italian pandemic experience. EMPLOYEE RELATIONS, ISSN: 0142-5455, doi: https://doi.org/10.1108/ER-03-2022-0152 Fascia A: ABS: 2

16.       BASILE G (2022). Nuove forme collaborative d'impresa: gli ecosistemi. In: Bianco, R. and Cucari, N., Economia, gestione e strumenti d'impresa. p. 536-546, NAPOLI:Rogiosi Editore, ISBN: 978-88-6950-523-2

17.       BASILE G, Esposito De Falco, S. Mirone, F. and Bianco, R. (2022). Ecosystem logic: from the localization model to the motivated-based one. In: Sinergie Italian Journal of Management Conference Proceedings. SINERGIE, ISSN: 0393-5108, Milan, Bocconi University, June 30th and July 1st, 2022

18.       BASILE G, Esposito De Falco, S., Profita, S. and Bianco, R. (2022). Ecosystem Innovation as the stepping into other people's shoes”. In: (a cura di): Thrassou, A.; Vrontis, D.; Efthymiou, L.; Weber, Y.; Riad Shams, S.M:; Tsoukatos, E., Business Advancement through Technology: Markets and Marketing in Transition. vol. 2, Cham:SPRINGER - PALGRAVE STUDIES IN CROSS-DISCIPLINARY BUSINESS RESEARCH, IN ASSOCIATION WITH EUROMED ACADEMY OF BUSINESS

19.       BASILE G, Fotouhi Ardakani, M., Mazzitelli, A., Sakka, G. (2022). Innovation and Corporate Social Responsibility during the Covid-19 in Ardakan (Iran). MANAGEMENT DECISION, vol. 60, p. 2743-2769, ISSN: 0025-1747, doi: https://doi.org/10.1108/MD-12-2021-1658

Fascia A; ABS: 2

20.       Mirone, F., BASILE G (2022). Longevity in family business: a quantitative study on centenary family businesses from Campania and Andalusia. CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES, vol. 1, p. 145-175, ISSN: 2704-8462, doi: 10.3280/cgrds1-2022oa13786

21.       Tani, M., Troise, C., BASILE G (2022). A Solution for the Chicken and Egg Paradox in taxi e-hailing platforms: some evidences from the MyTaxi - FreeNow case. KYBERNETES, vol. 51, p. 505-522, ISSN: 0368-492X

22.       BASILE G, Tani, M., & Troise, C. (2021). SOCIAL OPEN INNOVATION: USING STAKEHOLDER ENGAGEMENT TO LINK OPEN INNOVATION WITH SOCIAL NEEDS. . In: Contemporary Business Concepts and Strategies in the new Era . EUROMED ACADEMY OF BUSINESS CONFERENCE BOOK OF PROCEEDINGS, ISBN: 978-9963-711-90-1, ISSN: 2547-8516, Online, 23-23 September 2021

23.       BASILE G, and Mattarella B. (2021). La socializzazione dell'impresa profit: dall'open innovation alla social open innovation . CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES, vol. 2, p. 33-52, ISSN: 2704-8462, doi: 10.3280/cgrds2-2020oa10572

24.       Basile G, Mazzitelli, A., Andreano, S., Benedetti, R., Piersimoni, F. (2021). The local or global firm condition to reach the survival: an Italian SMEs spatial modelling research. . In: EURAM 2021 (European Academy of Management) Conference: reshaping capitalism for a sustainable world. EURAM CONFERENCE, ISSN: 2466-7498, Online, 16-18 June 2021

25.       Basile G, Tani, M., Sciarelli, M., Ferri, M.A. (2021). “Community participation as a driver of sustainable tourism. The case of an Italian village: Marettimo Island. SINERGIE, vol. 39, p. 81-102, ISSN: 0393-5108, doi: https://doi.org/10.7433/s114.2021.06

Fascia A AIDEA

26.       Chatterjee, S., Chaudhuri, R., Vrontis, D., Basile G (2021). Digital transformation and entrepreneurship process in SMEs of India: Moderating role of adoption of AI-CRM capability and strategic planning. JOURNAL OF STRATEGY AND MANAGEMENT, vol. 15, p. 416-433, ISSN: 1755-425X, doi: https://doi.org/10.1108/JSMA-02-2021-0049

ABS: 1

27.       Donato Morea, Elisa Gebennini, Andrea Mazzitelli, Maria Simona Andreano, BASILE G, Gandolfo Dominici (2021). New Challenges for Sustainable Organizations in Light of Agenda 2030 for Sustainability. SUSTAINABILITY, vol. 13, ISSN: 1937-0709, doi: https://doi.org/10.3390/su13041717

28.       Tani, M., Basile G, Ferri, M.A., Mazzitelli, A. (2021). Social Open Innovation: Using stakeholder engagement to link Open Innovation with Social Needs. In: Sinergie SIMA Management Conference. Virtual, 10-11 Giugno

29.       Vrontis, D., Basile G (2021). New media marketing as a driver of enterprise COO offer in international markets. INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOUR & RESEARCH, vol. 28, p. 1222-1244, ISSN: 1355-2554, doi: https://doi.org/10.1108/IJEBR-01-2021-0085

Fascia A; ABS: 3

30.       Vrontis, D., Morea, D., Basile G, Bonacci, I., Mazzitelli, A. (2021). Consequences of Technology and Social Innovation on Traditional Business Model. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, vol. 170, p. 1-13, ISSN: 0040-1625, doi: https://doi.org/10.1016/j.techfore.2021.120877

Fascia A; ABS: 3

31.       BASILE G, TANI, M., SCIARELLI, M., FERRI, M.A. (2020). Social innovation, community-based tourism and place attachment. First insights from two Italian Experiences. In: Grand challenges: companies and universities working for a better society Extended Abstracts University of Pisa - Sant’Anna School of Advanced Studies, Pisa September 7-8, 2020. Verona:Fondazione CUEIM, ISBN: 97888943937-6-7, Pisa - online conference, 2020

32.       BASILE G, and Cavallo, A. (2020). Rural Identity, Authenticity and Sustainability in Italian Inner Areas. SUSTAINABILITY, vol. 12, p. 1-22, ISSN: 2071-1050, doi: 10.3390/su12031272

33.       Basile G (2020). Il Marketing del Sistema Territorio. Ruolo e obiettivi. MILANO: FrancoAngeli, ISBN: 9788835107071

34.       Basile G, Fortunati, S. and Morea, D. (2020). Can Social Responsibility and Circular Economy Be Considered Drivers of Corporate Socialization?A Research on Italian SMES. In: 13th Annual Conference of the EuroMed Academy of Business Business Theory and Practice Across Industries and Markets. EUROMED ACADEMY OF BUSINESS CONFERENCE BOOK OF PROCEEDINGS, ISBN: 978-9963-711-89-5, ISSN: 2547-8516, Palermo, 9-10 September 2020

35.       Basile G, Vrontis, D., Papasolomou, I., Andreano, S. and Mazzitelli, A. (2020). The Profile of Innovation driven Italian SMEs and the relationship between the firms' networking abilities and dynamic capabilities. JOURNAL OF BUSINESS RESEARCH, vol. 114, p. 313-324, ISSN: 0148-2963, doi: https://doi.org/10.1016/j.jbusres.2020.04.009

Fascia A; ABS: 3

36.       Tani, Mario, Basile, Gianpaolo, Dominici, Gandolfo (2020). Place brand as an emergent property: The case of Vascitour and Naples. SYSTEMS RESEARCH AND BEHAVIORAL SCIENCE, vol. 37, p. 403-416, ISSN: 1092-7026, doi: 10.1002/sres.2659

37.       Vrontis D., BASILE G, Sciarelli M., Tani M. (2020). Dynamic Capabilities and System Thinking: The Role of Networking Capabilities to Foster Innovation in SMEs. In: (a cura di): Thrassou A., Vrontis D., Weber Y., Shams S.M.R., Tsoukatos E. (eds) , The Changing Role of SMEs in Global Business. . p. 109-131, Switzerland AG:Palgrave Macmillan, Cham, ISBN: 978-3-030-45834-8, doi: https://doi.org/10.1007/978-3-030-45835-5_6

38.       Vrontis, D., Basile G, Tani, M. and Alkis, T. (2020). Culinary attributes and technological utilization as drivers of place authenticity and branding: The case of VasciTour, Naples. JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, vol. 14 , p. 5-18, ISSN: 1753-8335, doi: https://doi.org/10.1108/JPMD-03-2020-0024

39.       Basile G, Andreano, M. S. Martiniello, L., Mazzitelli, A. (2019). Drivers of performance in a complex environment: Holonic approach and Italian Business Network Contracts. KYBERNETES, ISSN: 0368-492X, doi: 10.1108/K-07-2018-0410

40.       Capolupo, N., BASILE G, and Chionne R. (2019). The role of content analysis in the brand-consumer relationship: a systemic view.. INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION, vol. 23, p. 383-400, ISSN: 1753-3635, doi: 10.1504/IJBG.2019.102916

41.       Ferri M.A., BASILE G (2019). THE FOR BENEFIT COMPANY (fBCOMP). A Business Model Able to Link the Social Firm Legitimacy with Investment Profit. In: (a cura di): Mercurio, L. and Stachowicz-Stanusch, A., The Social Issue in Contemporary Society: relations between Companies, Public Administrations and People. p. 115-134, Charlotte:IAP - Information Age Publishing, ISBN: 9781641135580

42.       Ferri, M.A., BASILE G, and Mazzitelli, A. (2019). Innovation as dynamic and networking capabilities result. Exploration or exploitation to support firm's performance. In: Management and sustainability: Creating shared value in the digital era Extended Abstract Sapienza University of Rome June 20-21, 2019. p. 357-361, ISBN: 97888943937122021, Roma, 2019, doi: 10.7433/SRECP.EA.2019.63

43.       Tani, M., Basile G, Dominici, G. (2019). Place brand as an emergent property: The case of Vascitour and Naples. SYSTEMS RESEARCH AND BEHAVIORAL SCIENCE, vol. special issue, p. 1-14, ISSN: 1099-1743, doi: 10.1002/sres.2659

44.       BASILE G, Ferri, M.A., Kaufmann, H.R. and Czinkota, M. (2018). For-Benefit Company (fBComp): an innovative social-business model. The Italian case.. JOURNAL OF BUSINESS RESEARCH, vol. 119, p. 377-387, ISSN: 0148-2963, doi: https://doi.org/10.1016/j.jbusres.2018.12.022

Fascia A; ABS: 3

45.       Basile G, Capolupo, N., Croce R. and Ferri, M.A. (2018). The role of sentiment analysis in the place brand.. In: 10th International Conference on Islands Tourism. OTIE_ICIT 2018, ISBN: 978-88-94372-40-3, Palermo, 7-8 September 2018

46.       Basile G, Kaufmann, H.R. and Savastano, M. (2018). Revisiting complexity theory to achieve strategic intelligence. INTERNATIONAL JOURNAL OF FORESIGHT AND INNOVATION POLICY, vol. 13, p. 57-70, ISSN: 1740-2816

47.       Capolupo, N., Croce, R., Ferri, M.A., BASILE G (2018). The Role of Sentiment Analysis in the Place Brand. . In: 10th International conference on Islands Tourism. OTIE_ICIT 2018, Palermo, 7-8/9/2018 . ISBN: 978-88-943724-1-0, Palermo, 7-8/9/2018

48.       Kaufmann, H. Ruediger, BASILE G, Andreano, M. Simona, Mazzitelli, Andrea (2018). NETWORKING ABILITIES AND DYNAMIC CAPABILITIES FOR AN “INNOVATOR FIRM” PROFILE IN THE ITALIAN MANUFACTURER INDUSTRY . In: (a cura di): Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Research Advancements in National and Global Business Theory and Practice. p. 761-770, euromed, ISBN: 978-9963-711-67-3, Malta, 12-14 september 2018

49.       BASILE G, Caputo, F. (a cura di) (2017). Theories and Challenges for Systems Thinking in Practice. JOURNAL OF ORGANISATIONAL TRANSFORMATION & SOCIAL CHANGE, vol. 14, p. 1-3, ISSN: 1477-9633, doi: 10.1080/14779633.2017.1291148

50.       Capolupo, N., Basile G, Scozzese, G. (2017). Sentiment Analysis as a Tool to Understand the Cultural Relationship between Consumer and Brand. In: Kumar, A., Dash, M.K., Trivedi, S.K. and Panda, T.K. Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics. p. 202-215, HERSHEY PA:IGI Global, doi: 10.4018/978-1-5225-0997-4.ch011

51.       BASILE G (2016). Imprese o categorie artigiane attori dello sviluppo turistico del territorio GAL Irpinia. Spunti e considerazioni di marketing del territorio.. In: (a cura di): BASILE G, DIANA P., VITALE, M.P., La definizione identitaria di un territorio rurale. Antichi Mestieri e Benessere psico-fisico nell'Alta Irpinia.. p. 143-152, MILANO:FrancoAngeli, ISBN: 9788891728517

52.       BASILE G (2016). Studio di fattibilità per la realizzazione di nuove strutture di servizio per il benessere psico-fisico. In: (a cura di): BASILE G, Diana, P., Vitale, M.P., La definizione identitaria di un territorio rurale. Benessere e antichi mestieri nell’Alta Irpinia. p. 225-233, MILANO:FrancoAngeli, ISBN: 9788891728517

53.       BASILE G, Diana, P., Vitale, M.P. (2016). Introduzione. In: (a cura di): BASILE, G, Diana, P., Vitale, M.P., La definizione identitaria di un territorio rurale. Antichi Mestieri e Benessere psico.fisico nell'aAlta Irpinia.. MILANO:FrancoAngeli, ISBN: 9788891728517

54.       BASILE G, Ferri, M.A. (2016). Il Sistema Culturale del Distretto 56.. In: (a cura di): Leone, S., Creatività e Cultura. Le potenzialità della filiera culturale.. p. 131-187, ROMA:Aracne Editrice, ISBN: 9788854898189

55.       BASILE G, Ferri, M.A. (2016). Spunti di management e marketing.. In: (a cura di): Leone, S., Creatività e Cultura. Le potenzialità della filiera culturale.. p. 189-202, ROMA:Aracne Editrice, ISBN: 9788854898189

56.       BASILE G, Gandolfo Dominici, Mario Tani (2016). Place Marketing and Management: A Complex Adaptive Systems View. The Strategic Planning of the City of Avellino, Italy. SYSTEMIC PRACTICE AND ACTION RESEARCH, vol. 29, p. 469-484, ISSN: 1094-429X, doi: 10.1007/s11213-016-9372-9

57.       BASILE G, Scozzese, G. and Ferri, M.A. (2016). Marketing and management: a complex adaptive system view. WORLD REVIEW OF ENTREPRENEURSHIP, MANAGEMENT AND SUSTAINABLE DEVELOPMENT, vol. 12, p. 134-148, ISSN: 1746-0573, doi: http://dx.doi.org/10.1504/WREMSD.2016.074976

58.       BASILE, GIANPAOLO, DIANA, Paolo, VITALE, Maria Prosperina (2016). Introduzione. In: BASILE GIANPAOLO DIANA Paolo VITALE Maria Prosperina. (a cura di): BASILE GIANPAOLO DIANA Paolo VITALE Maria Prosperina, La definizione identitaria di un territorio rurale. Benessere e antichi mestieri nell'Alta Irpinia. UOMO, AMBIENTE, SVILUPPO. CURSA–STUDI, PIANI E PROGETTI, p. 25-28, MILANO:FrancoAngeli, ISBN: 9788891728517

59.       BASILE, GIANPAOLO, DIANA, Paolo, VITALE, Maria Prosperina (a cura di) (2016). La definizione identitaria di un territorio rurale. Benessere e antichi mestieri nell'Alta Irpinia. Di Basile, Gianpaolo; Diana, Paolo; Vitale, Maria Prosperina. UOMO, AMBIENTE, SVILUPPO. RICERCHE, p. 1-233, MILANO:FrancoAngeli, ISBN: 9788891728517

60.       Basile G, Dominici, G. (2016). A Complex Adaptive System Framework for Management and Marketing Studies. In: Sefika Sule Erc¸etin. (a cura di): Springer Proceedings in Complexity, Chaos, Complexity and Leadership 2014. p. 83-97, Dordrecht Heidelberg London New York:Springer Science+Businness Media, ISBN: 978-3-319-18692-4, doi: 10.1007/978-3-319-18693-1

61.       Dominici, G., Palumbo, F., BASILE G (2015). The drivers of customer satisfaction for academic library services: managerial hints from an empirical study on two Italian university libraries using the Kano model. INTERNATIONAL JOURNAL OF MANAGEMENT EDUCATION, vol. 9, p. 267-289, ISSN: 1472-8117

62.       Basile G (2014). Consonant, Resonant, and Social Relations between Firm and Consumer. In: Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices. p. 182-200, Hershey, PA: IGI Global, Business Science Reference, ISBN: 978-1-4666-5880-6, doi: 10.4018/978-1-4666-5880-6.ch009

63.       Basile G, Miano, F. and Scozzese, G. (2014). Sustainable Place Marketing and Management: an holistic approach. Two Italian Cases. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 16, p. 59-75, ISSN: 1741-6264

64.       Ferri, M.A., Dominici, G., BASILE G, and Aiello, L. (2014). Cultural Product Management from environment to territorial context: configuration of main relationships. In: (a cura di): Aiello L., Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives. p. 22-40, Hershey, Pennsylvania: IGI-GLOBAL PUBLISHING, ISBN: 1466650079, doi: 10.4018/978-1-4666-5007-7

65.       Michael Czinkota, Hans Ruediger Kaufmann, BASILE G (2014). The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains. INDUSTRIAL MARKETING MANAGEMENT, vol. 43, p. 91-101, ISSN: 0019-8501, doi: 101016

66.       Fascia A; ABS: 3

67.       Palumbo, F., Dominici, G., and, BASILE G (2014). The Culture on the Palm Of Your Hand: How to Design a User Oriented Mobile App for Museums. In: (a cura di): Aiello L., Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives. Hershey, Pennsylvania:IGI-GLOBAL PUBLISHING., ISBN: 1466650079, doi: 10.4018/978-1-4666-5007-7

68.       BASILE G (2013). Relazioni tra Impresa ed Individuo-Consumatore. Il ruolo sociale del brand.. p. 1-178, MILANO:FrancoAngeli, ISBN: 9788820458768

69.       BASILE G, Diana, P., Bonetti E. (2013). INFLUENZATI ED INFLUENZATORI. LE RELAZIONI DI DIPENDENZA RECIPROCA TRA TERRITORI, PRODOTTI TIPICI ED EVENTI. In: Smart life dall'innovazione tecnologica al mercato. p. 1-14, ISBN: 978-88-907662-1-3, Università degli Studi di Milano Bicocca, 3-4 ottobre 2013

70.       BASILE G, Diana, P., Catino, V. (2013). The Country of Origin Effect: a condition to attain Viable Territory Systemic Survival : research in Southern Italy. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 15, p. 48-73, ISSN: 1741-6264

71.       BASILE G, Palumbo F (2013). Viable Systems Perspective and Consumer Culture Theory: A Conceptual Framework. In: The Economic Crisis: Time For A Paradigm Shift ~ . Towards a Systems Approach. Avellino:Business Systems Laboratory, ISBN: 9788890824210

72.       BASILE, GIANPAOLO, DIANA, Paolo, BONETTI, ENRICO (2013). Influenzati ed influenzatori. Le relazioni di dipendenza reciproca tra territori, prodotti tipici ed eventi. In: (a cura di): SIM - società italiana marketing, Smart Life: dall'innovazione tecnologica al mercato. p. 1-14, SIM, ISBN: 9788890766213, Milano, 3-4 Ottobre 2013

73.       BASILE, GIANPAOLO, DIANA, Paolo, Valentina Catino (2013). The Country of Origin Effect: a condition to attain Viable Territory Systemic Survival : research in Southern Italy. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 15, p. 48-73, ISSN: 1741-6264

74.       Basile G (2013). Developments in Studies on the Relationship between Firm and Consumer: A Structurationist View. In: Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance. p. 1-16, Hershey, Pennsylvania :Business Science Reference-IGI Global publications, ISBN: 978-1-4666-2524-2, doi: 10.4018/978-1-4666-2524-2.ch001

75.       Diana, P., BASILE G, Catino, V. (2013). The Country of Origin Effect: a condition to attain Viable Territory Systemic Survival : research in Southern Italy . In: (a cura di): Viagnali, G., Book of Abstracts. p. 54-55, LANCASHIRE:Access Press UK, ISBN: 978-0-9562471-8-6, Viana Do Castelo, Portugal, 3rd-6th April, 2013

76.       Dominici G, BASILE G, Palumbo, F. (2013). Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework. JOURNAL OF ORGANISATIONAL TRANSFORMATION & SOCIAL CHANGE, vol. 10, p. 262-285, ISSN: 1477-9633

77.       Basile G, Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro, Demetris Vrontis (2012). The increasing dynamics between consumers, social groups and brands. QUALITATIVE MARKET RESEARCH JOURNAL, vol. 15 , p. 404 -419, ISSN: 1352-2752, doi: 10.1108/13522751211257088

78.       Basile G, Kaufmann, H.R. (2012). LEGITIMACY AND REPUTATION: KEY FACTORS FOR CORPORATE SOCIAL STATUS AND COMPETITIVE ADVANTAGE. In: Building New Business Models For Success Through Competitiveness and Responsibility. EUROMED JOURNAL OF BUSINESS, vol. 5th Annual EuroMed Conference of the EuroMed Academy of Business, p. 107-118, cyprus:EuroMed Press, ISBN: 978-9963-711-07-9, ISSN: 1450-2194, Glion-Montreux, Switzerland, 4-5 ottobre 2012

79.       Gandolfo Dominici, Federica Palumbo, BASILE G (2012). La Customer Satisfaction dei Servizi Bibliotecari Universitari. Uno Studio Empirico su Due Biblioteche Universitarie Italiane con il Modello di Kano.. In: Marketing Internazionale ed Effetto Country of Origin IX CONVEGNO ANNUALE SOCIETA` ITALIANA MARKETING. p. 1-9, ISBN: 978-88-907662-0-6, BENEVENTO, 20-21 SETTEMBRE 2012

80.       BASILE G (2011). Implications of Sociological Theories for Brand and Consumer Relationship Studies. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 13.3, p. 261-269, ISSN: 1741-6264

81.       BASILE G (2011). Relationship Between Brand-Individual: Influences from and to Contexts. In: Business Research Challenges in a Turbulent Era. EUROMED JOURNAL OF BUSINESS, p. 173-187, Cyprus:EuroMed Press, ISBN: 978-9963-711-01-7, ISSN: 1450-2194, Elounda, Crete, Greece, October, 20th-21st, 2011

82.       SIANO A., BASILE G (2011). Brand and Consumer Relationship: a Sociological View. In: KAUFMANN H. R. International Consumer Behavior: A Mosaic of Eclective Perspectives- Handbook on International Consumer Behavior.. p. 376-388, LANCASHIRE: Access Press UK, ISBN: 978-0-9562471-3-1

83.       Alfonso Siano, BASILE G, Agostino Vollero (2010). Communication approaches in knowledge development. Empirical evidence from an Italian industrial district. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 12.2, p. 49-61, ISSN: 1741-6264

84.       BASILE G, Felice Addeo, Raffaele Spagnuolo (2010). LOCAL PRODUCTS AS A KEY FOR ECONOMIC DEVELOPMENT DRIVEN BY TOURISM: A CASE STUDY RESEARCH IN IRPINIA. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 12.2, p. 387-399, ISSN: 1741-6264

85.       Ferri Maria Antonella, BASILE G, Aiello Lucia (2010). THE RELATIONSHIP BETWEEN INTEGRATED CULTURAL PRODUCT BRAND AND INDIVIDUAL: A CONCEPTUAL FRAMEWORK. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 12.2, p. 121-131, ISSN: 1741-6264

86.       Kaufmann, H.R., Louriero, S.M.C., BASILE G, Vrontis, D. (2010). New Consumer Role in Brand Community: from Attractiveness to an Active Member and Embedded Learning. In: Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, Shlomo Tarba. Buniness Development Across Countries and Culture. p. 566-578, EuroMed Press, ISBN: 978-9963-634-83-5, Hilton Park, Nicosia-Cyprus, 3-4-5 novembre 2010

87.       MARIA PALAZZO, HANS RUDY KAUFMANN, AGOSTINO VOLLERO, BASILE G (2010). THE ROLE PLAYED BY COMMUNITY IN THE RELATIONSHIP FIRM-CUSTOMER: THE ONLINE EXPERT INVESTMENT COMMUNITIES. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 12.2, p. 534-547, ISSN: 1741-6264

88.       SIANO, Alfonso, BASILE, GIANPAOLO (2010). Brand and Consumer Relationship: a Sociological View. In: International Consumer Behaviour: A mosaic of Eclective Perspectives – Handbook on international Consumer Behaviour. p. 1-15

89.       SIANO, Alfonso, BASILE, GIANPAOLO, VOLLERO, AGOSTINO (2010). Communication approaches in knowledge development. Empirical evidence from an Italian industrial district. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. Vol. 12, Issue 3, p. 49-61, ISSN: 1741-6264

90.       A. SIANO, M. G. CONFETTO, G. BASILE, G. VIGNALI (2009). “The social dimension of buying: Opportunities resulting from new retailing forms”. In: Vignali G. e Vignali C. (eds). Fashion Marketing & Theory. vol. 1, p. 35-43, Darwen, UK:Access Press, ISBN: 9780956247117

91.       ALFONSO SIANO, AGOSTINO VOLLERO, BASILE G (2009). SME COMMUNICATION TRENDS IN B-TO-B MARKETS. AN EXPLORATORY SURVEY IN AN ITALIAN INDUSTRIAL DISTRICT. In: ANKARA UNIVERSITY INTERNATIONAL CONFERENCE MARKETING AND ENTERPREUNERSHIP AUMEC 2009. p. 215-226, ISBN: 978-605-5782-06-1, Antalya - TURKEY, 6-9 Aprile 2009

92.       ALFONSO SIANO, BASILE G (2009). Brand-Consumer relationship: from attractiveness to commitment. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. 11 Issue 2, p. 42-51, ISSN: 1741-6264

93.       Alfonso Siano, Paolo Piciocchi, Agostino Vollero, BASILE G (2009). Communications, Cultural Trends and Competitive Advantage in BTOB Markets. A Survey on SMES in the Province of Avellino. ESPERIENZE D'IMPRESA, vol. 2, p. 39-60, ISSN: 1971-5293

94.       PAOLO PICIOCCHI, CLARA BASSANO, AGOSTINO VOLLERO, BASILE G (2009). COMMUNICATION THROUGH INTERNET-BASED TECHNOLOGIES (IBT) FOR PROMOTING COMPETITIVENESS IN ITALIAN JEWELRY DISTRICTS. In: Proceedings of the 14th International Conference on Corporate and Marketing Communication. ISBN: 978-9963-634-59-0, University of Nicosia, Cyprus, Aprile 23-24

95.       PICIOCCHI, Paolo, BASSANO, Clara, BASILE, GIANPAOLO, VOLLERO, AGOSTINO (2009). Communication through internet-based Technologies (IBT) for promoting competitiveness in Italian jewelry districts. In: DEVELOPMENTS AND CHALLENGES - Proceeding Act 14th International Conference on Corporate and Marketing Communications. vol. 1, p. 295-305, NICOSIA:cmc - DEPARTMENT OF MARKETING, ISBN: 9789963634590

96.       SIANO A, CONFETTO M. G, VIGNALI G, BASILE G (2009). The social dimension of buying: Opportunities resulting from new retailing forms. In: 2nd Annual EuroMed Conference. p. 1-19, ISBN: 978-9963-634-76-7, Salerno, October 26-28, doi: 10.3292/EUROMED 2009

97.       SIANO A, KAUFMANN H. R, BASILE G, KITSIOS A (2009). The Evolution of New Consumer Roles in Branding. In: 2nd Annual EuroMed Conference. p. 1-21, Salerno, October 26-28, doi: 10.3292/EUROMED 2009

98.       SIANO A, PICIOCCHI P, VOLLERO A, BASILE G (2009). COMMUNICATIONS, CULTURAL TRENDS, AND COMPETITIVE ADVANTAGE IN BTOB MARKETS. A SURVEY ON SMES IN THE PROVINCE OF AVELLINO. In: 2nd Annual EuroMed Conference. p. 1-17, Salerno, October 26-28, doi: 10.3292/EUROMED 2009

99.       SIANO, Alfonso, BASILE, GIANPAOLO (2009). Brand-Consumer relationship: from attractiveness to commitment. INTERNATIONAL JOURNAL OF MANAGEMENT CASES, vol. Vol. 11, Issue 2, p. 42-51, ISSN: 1741-6264

100.     SIANO, Alfonso, CONFETTO, Maria Giovanna, VIGNALI G, BASILE, GIANPAOLO (2009). “The social dimension of buying: Opportunities resulting from new retailing forms". In: 2nd Annual Euromed Conference. p. 1-19 PDF, Euromed, University of Salerno, October 26-28th, 2009, doi: 10.3292/EUROMED2009

101.     SIANO, Alfonso, PICIOCCHI, Paolo, VOLLERO, AGOSTINO, BASILE, GIANPAOLO (2009). Communications, Cultural Trends and Competitive Advantage in BTOB Markets. A Survey on SMES in the Province of Avellino. ESPERIENZE D'IMPRESA, vol. 2/2009, p. 39-60, ISSN: 1971-5293

102.     SIANO, Alfonso, PICIOCCHI, Paolo, VOLLERO, AGOSTINO, BASILE, GIANPAOLO (2009). Communications, Cultural trends, and Competitive Advantage in BtoB Markets. A Survey on SMEs in the Province of Avellino. In: 2nd Annual EuroMED Conference. 2nd Annual EuroMED Conference. p. 1979-1995, 2nd Annual EuroMED Conference, ISBN: 9789963634767

103.     Siano, A., Confetto, M.G., BASILE G, Vignali, G. (2009). The Social Dimension of Buying: Opportunities Resulting from New Retailing Forms.. In: Claudio Vignali, Gianpaolo Vignali. Fashion Marketing and Theory. p. 35-43, LANCASHIRE:Access Press UK, ISBN: 978-0-9562471-1-7

104.     BASILE G (2007). RELAZIONI SISTEMICHE TRA IMPRESA E CONSUMATORE. ESPERIENZE D'IMPRESA, vol. 2, p. 43-60, ISSN: 1971-5293

105.     BASILE G (2006). ATTIVAZIONE DEI CONTESTI E SENSEMAKING: PRESUPPOSTI PER IL RILASCIO DI RISORSE DA PARTE DEI SOVRA-SISTEMI. In: SERGIO BARILE. L'IMPRESA COME SISTEMA CONTRIBUTI SULL'APPROCCIO SISTEMICO VITALE (ASV). p. 183-187, TORINO:Giappichelli, ISBN: 88-348-6363-1

106.     BASILE G (2005). LA CULTURA D'IMPRESA: ASPETTI DEFINITORI E CONSIDERAZIONI IN UNA PROSPETTIVA SISTEMICO-VITALE. ESPERIENZE D'IMPRESA, vol. 2, p. 123-144, ISSN: 1971-5293

107.     SIANO A, BASILE G (2004). Il Controllo di Gestione delle Imprese Editoriali. In: ANTONELLI V., D'ALESSIO R. Casi di Controllo di Gestione. Metodi, Techiche, Casi Aziendali di Settore. p. 353-369, MILANO: IPSOA, ISBN: 8821720314

108.     BASILE G (2002). Le decisioni tattiche di comunicazione:la programmazione dei tempi e degli spazi di intervento e la determinazione del budget (Cap. VI); l'implementazione ed il controllo del piano di comunicazione (Cap.VII). In: ALFONSO SIANO A CURA DI, COAUTORI G. BASILE, A. CICALESE, M.G. CONFETTO, S. LEONE, A. LOPALDI, V. NOVI. Il piano di comunicazione aziendale Elementi costtitutivi e criteri di redazione. p. 327-389, SALERNO: CUSL

SIMA, SIMKTG, AIDEA, EURAM, EUROMED e dell’Institute Place Management (IPM)

Gli interessi di ricerca si concentrano nell’ambito dello studio dei modelli e dei processi di sostenibilità letti dal lato dell’impresa e delle comunità/territorio.